During negotiations, how might Brazilian negotiators differ from their American and Japanese counterparts?

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Brazilian negotiators are often characterized by a less formal approach to commitments compared to their American and Japanese counterparts. In Brazil, negotiation tends to be seen as a dynamic process where relationships are prioritized. Consequently, Brazilian negotiators may make fewer promises and commitments at the outset. This allows them to maintain flexibility and adaptability as discussions progress, aligning with their cultural norm of valuing personal relationships and trust over strict adherence to early agreements.

In contrast, American negotiators frequently approach negotiations with a focus on efficiency and clarity, often making definitive commitments to establish a clear path forward. Japanese negotiators, on the other hand, value consensus and tend to take a more cautious approach, ensuring that all stakeholders are aligned before making commitments. As such, the Brazilian style, which emphasizes patience and relational dynamics over immediate commitments, stands out in comparison.

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