True or false: Perception influences people's judgment and decision making.

Perception indeed plays a crucial role in influencing people's judgment and decision-making processes. When individuals interpret information or experiences, they do so through their own unique lens shaped by personal biases, background, and past experiences. This subjective interpretation can significantly affect how they assess situations, evaluate options, and ultimately make choices.

For instance, someone's perception of a negotiation situation may lead them to believe that they are at a disadvantage, which could prompt them to adopt a more defensive approach. Conversely, if they perceive themselves as having leverage, they might negotiate more aggressively. This highlights how perception can shape not only the approach taken in decision-making but also the outcomes of those decisions.

In various contexts such as business negotiations, marketing strategies, and interpersonal communications, understanding the influence of perception can enhance the effectiveness of communication and negotiation tactics. Thus, recognizing that people's judgments and decisions are filtered through their perceptions is fundamental to grasping the dynamics of human interaction in international business.