Which term relates to communicating through bodily contact?

Prepare for the International Business Administration 7.0 Exam with a focus on communication and negotiation. Enhance your skills with engaging questions and detailed explanations. Ensure your success!

The term that relates to communicating through bodily contact is haptics. Haptics encompasses all forms of communication that involve touch, such as a handshake, a pat on the back, or a comforting touch. This mode of communication can convey a wide range of meanings, including affection, aggression, support, and conformance. It plays a significant role in interpersonal interactions as it can reinforce verbal messages or convey emotions that words might not fully express.

Understanding haptics is essential in both personal life and international business, where cultural differences can influence the interpretation of touch. Various cultures have different norms regarding personal space and physical contact, making haptics a critical factor in effective communication and negotiation practices.

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